Application analytics
API Engagement Cohort Study
Rebuild who returns to API tools after first touch—and whether the chart moved because of product, or identity and timezone drift.
HK$29,400 · 3-week study
New API tool launches look successful until someone asks about week-four return to the playground or key console. UTC warehouses mixed with HKT product calendars, SDK upgrades, and anonymous-to-known merges invent engagement lifts that never happened in the portal.
This study rebuilds engagement cohorts from raw history, checks identity continuity across docs, portal, and client apps, and tests early tool touches against later return. Sample limits stay visible—we refuse to dress pipeline artefacts as insights.
You leave with behaviours worth protecting, artefacts to stop celebrating, and a cohort outline your analysts can maintain after we leave.
Typically included
- Engagement cohort rebuild
- Identity continuity checks across API surfaces
- Behaviour shortlist for the next portal release
- Analyst handoff outline